Iphrojekthi:I-Yipin Jingzhi Liquor

Ibhrendi:Yipin Jingzhi

Isevisi:Idizayini

Isigaba:Utshwala

Kusukela ngo-2017, i-Jingzhi Liquor Industry kanye ne-BXL Creative yethule uchungechunge lokubambisana ukuze kwakhiwe uchungechunge lwemikhiqizo yamasu.

Kulokhu, i-BXL Creative kanye ne-Jingzhi Liquor Industry idale ngokuhlanganyela umkhiqizo osezingeni eliphezulu we-Lu Liquor "Yipin Jingzhi flavour sesame," esiza ukufeza "Iphrojekthi Yezigidi Eziyishumi" Yemboni Yotshwala Yase-Jingzhi.NgoMashi 18, 2019, u-Yipin Jingzhizhixiang uphinde wawina isicoco esithi "Super IP of China's Liquor Industry"!

Wonke amaphakheji enza abantu bazizwe ubuhle obuhle nobucwengekile bobuciko ekucutshungulweni okubonakalayo kanye nobuhle bemfashini bomoya obusezingeni eliphezulu.Isitayela sisonke singesesimanje futhi siqondile, sihambisana nobuhle bamazwe ngamazwe, kuyilapho sithuthukisa inani lomkhiqizo, futhi sinobungani bemvelo kakhulu, sihlakaniphile, futhi sangempela.

Ilogo iqukethe imicabango eminingi ebuhlungu yomklami: ilogo imvamisa imele inhlangano yeqembu (efana nendawo yokugaya ukudla) enomlando omude nesiko elijulile.Umklami usebenzisa ilogo ukuze aveze isimo somkhiqizo omdala we-Jingzhi Liquor, ehlanganisa okudala nesimanje ngokuphelele.

Igama lomkhiqizo oyinhloko lithatha ifomu lelogo elihambisana nobuhle besimanje bamazwe ngamazwe, isihlangu saseYurophu siwumumo oyisisekelo, futhi ipuleti lensimbi elihle lisetshenziselwa ukuthuthukisa inani lephakheji.

Ukuhlanganisa izinto zokuphisa, imininingwane yegama lomkhiqizo, ilogo yenkampani, nezinye izakhi ukuze kwakhe uphawu oluyinhloko lwe-Yipin Jingzhi, okufanekisela uphawu njengommeleli wotshwala obunambitheka kasesame waseShayina futhi odlulisa umqondo wodumo lwezinga eliphezulu.

Uphawu oluthi "Jing" phezulu kwe-nameplate lufana nenkomishi yotshwala yethusi yasendulo kanye ne-bronze bell cauldron sengathi ikhuluma umlando we-Jingzhi.Izinhlangothi ezimbili ze-nameplate zihlotshiswe ngokolweni, okubonisa ngokugcwele ubuciko bomshini wokuphuza utshwala.Ukuphisa okusanhlamvu okumsulwa kuphela okungaletha Utshwala obusezingeni eliphezulu.

Esakhiweni esimise okwebhokisi, i-Yipin Jingzhi inomoya omningi kunephakheji evamile yotshwala.Umklami we-BXL Creative usebenzisa indlela yokuvula kusukela phakathi kuya ezinhlangothini emaphaketheni angaphandle, okusho ukuthi "vula umnyango ngembewu ye-sesame, inhlanhla iza."Bavula umnyango wenjabulo futhi bezwe iphunga elimnandi nobuhle bempilo ndawonye;ngesikhathi esifanayo, kuphinde kusho ukuthi u-Yipin Jingzhi uvula izingalo zakhe ukukhombisa ukuzethemba.Lapho ibhokisi elingaphandle selivulwe ngokugcwele, i-Yipin Jingzhi yethulwa kithi njengesipho esiyigugu.

Lapho okuluhlaza okwesibhakabhaka okuzolile nokumangalisayo kuhlangana negolide elicwazimulayo nelihloniphekile, kwazalwa u-Yipin Jingzhi ohloniphekile.Umzimba webhodlela usebenzisa ukuthungwa kwe-matte koluhlaza okwesibhakabhaka okumnyama, okubonisa umoya ozinzile nozothile.I-nameplate yegolide ye-matte inokhiye ophansi futhi inobukhazikhazi, inhle kakhulu, futhi inhle.Ekusetshenzisweni kobuciko bebhokisi lokupakisha, abaklami basebenzisa amasu okuphrinta amaphepha ukuze babonise imiphumela ebonakalayo yesikhumba sikanokusho, okubonisa umuzwa wekhwalithi yokupakisha kuyilapho behambisana nokuvikelwa kwemvelo.