Inselelo:
Umgomo wokudala le phakheji yesipho: U-L'Oreal wethemba ukuthi le khithi ye-PR izomangaza ama-KOL, ivuse intshisekelo yawo yokwabelana nabalandeli futhi ifake isandla ekukhuthazeni umkhiqizo.Ngakho-ke, ukucatshangelwa kokuqala ocwaningweni nasekuthuthukisweni kokupakisha: ukuthi ungaheha kanjani futhi uhlabe umxhwele abasebenzisi ngokubuka nangokuthinta, futhi ugqamise indawo yokuthengisa umkhiqizo.

Ngenxa yezikhathi ezilinganiselwe zephrojekthi, ukuze kusekelwe kangcono ukuthuthukiswa kwephrojekthi entsha yeqembu le-L'Oreal, i-BXL Creative yasungula ithimba lephrojekthi elikhethekile eligxile ekuthuthukiseni amaphrojekthi e-L'Oreal kuphela.
Ngemva kwamasemina ambalwa neqembu le-L'Oreal nokuba nokuqonda okujulile kokubili komkhiqizo nenani lomkhiqizo wawo: Le sethi ye-REVITALIFT igxile ekulweni nokushwabana okunezinhlangothi eziningi futhi yavumela abathengi ukuthi babone isimangaliso sokulwa nokuguga.Ukuze sigcine umkhiqizo ugqamile, ubufazi bawo futhi ubonise umsebenzi wawo oyinhloko “wokunqanda ukushwabana okubonakalayo”, sifike emcabangweni wokusebenzisa “inqubo yokuguqulwa kwabesifazane” njengendikimba yokuklama lesi sipho se-PR ngobuchule.

1. Vula amagama angukhiye wokuklama
Umphumela wokulwa nokushwabana onembile
Imifanekiso enemfashini yokuqhathanisa
Ukuqhathanisa okuqondile NGAPHAMBI KANYE NAMVA kokusebenzisa umkhiqizo
PHAMBILI: imibimbi esobala
NGEMVA: Ivuselelwe
Ukuncipha kwezinga lokushwabana, ukulwa nokushwabana okubonakalayo.Ekugcineni, ukupakishwa komkhiqizo kunikeze abantu umbono onembile wobuchwepheshe, imfashini, kanye nokulwa nokushwabana okuphelele.

2. Umphumela obonakalayo wokulwa nemibimbi one-dimensional full-dimensional
Ukuze kuzuzwe le nkulumo, umklami we-BXL usebenzise izimbali ukumela abesifazane, nokugoqa ukuze abhekisele kumazinga okushwabana ukuze alethe umqondo wobukhulu.Ngesakhiwo somshini esisebenzisanayo esixhumene, abathengi bakwazile ukuzwa ulwazi olusha lwe-multi-dimensional anti-wrinkle ngokubukeka.

Izendlalelo zoshintsho: isikrini sekhava singaphenduka kanyekanye ngenkathi sidonsa ibhokisi elingaphakathi, sidale umuzwa wokusebenzelana phakathi kokupakishwa komkhiqizo nabathengi.Ekhipha isendlalelo sokuqala, imibimbi ebusweni bohlangothi lowesifazane yaqala ukunyamalala ungqimba ngongqimba.

Umphumela wokugcina wokuklama wethulwa: indlela yokusebenzisana yokubona ngeso lengqondo umphumela wokulwa nokushwabana onezinhlangothi ezigcwele.
Sisebenzise isakhiwo sefreyimu yesithombe kwiphakheji yangaphandle ukuze sihlakaze ubuso besifazane obukhungethwe imibimbi.Ngenkathi ukhipha ibhokisi elingaphakathi, isikrini esiphendukile sizoshintsha sibe ubuso obuhle bentombazane
lapho imibimbi inyamalala khona manjalo ngemva kokukhipha imikhiqizo, okubonisa ukuqhathanisa okunembile ngaphambi nangemva kokuyisebenzisa.
Lo mklamo wephakeji uveze kahle izici zomkhiqizo "ze-anti-wrinkle ebonakalayo" kanye "ne-multi-dimensional anti-wrinkle."Bekunethemba lokuthi le divayisi esebenzisanayo izokhombisa ngqo umphumela oyisimangaliso wokunciphisa imibimbi kanye nokulwa nokuguga ngaphambi nangemva kokusetshenziswa komkhiqizo futhi ilethe abathengi isipiliyoni esiqondile nesithokozisayo sokulwa nemibimbi.